5 Tips To Help Customers Find Your Web Site
Let’s go over five tips to help customers locate and shop at your small business web site. 1. Develop Pay Per Click campaigns Start ad campaigns through online services like Superpages.com, Google or...
View ArticleTips For Creating A Legitimate Call To Action
When developing an online marketing campaign, your goal is to entice readers to make an immediate purchasing decision. The use of powerful, evocative language can create a sense of urgency, but it can...
View Article3 Tips To Increase Website Sales
Your website might be the most under-utilized member of your sales team. With the end of the year marching towards us, it can be easy to focus all your sales efforts on the men and women who bring in...
View ArticleHow To Improve Sales With Strong Calls To Action
Any good salesperson will tell you that leaving it up to the prospect to make up his or her mind to buy is a fatal mistake. Instead, you must ask for the sale. And the same is true for your business...
View ArticleWill Changing Your Domain Name Help or Hurt?
Here are the most important things to consider before you decide to change your domain name. How old is your current domain name? Generally speaking, older domain names garner more “authority” with the...
View ArticleAsk The Expert Video: Website Optimization
This week, SEO expert Keith Brown tells us why it is important to update your site’s optimization. Our experts can answer just about anything, from social media to analytics. Have a question you’d like...
View ArticleWhat is Google Plus?
This is the first post in a short series about Google+ (or Google Plus) for small and medium businesses. In these few articles, I’ll go over what Google+ is and why it is important for small and medium...
View Article6 Good Ideas That Are Terrible for SEO
Small business websites often have a lot of design input from many different people. Those that give advice certainly mean well, but they don’t always have the experience to know what negative impacts...
View ArticleBig Brands, Local Marketing & Google+
An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter“. The premise of the article...
View ArticleHow to Do Basic Keyword Research
There’s no point writing about stuff on your website or business blog if no one is looking for any information on it. Right? So how do you know what people are interested in reading about? How do you...
View ArticleGoogle’s Ever-Expanding Ads: Can SEO Keep Up?
Google is always trying to bring new enhancements to their search results page ads, but many of their recent offerings have something interesting in common: real estate. For the longest time your space...
View ArticleYou CAN’T Be #1 in Google
Okay, maybe you can be #1 in Google for certain search terms in certain environments, but it’s time for a reality check. You get email solicitations and phone calls by so-called “SEO experts” claiming...
View ArticleIs Content Still King?
For the last few years, people in the digital marketing industry have been chanting “content is king” like a mantra. Heck, I bring it up so often in my blog posts that they’re in danger of becoming the...
View ArticleGoogle is Calling Out Your Mobile-Unfriendly Site
When consumers are looking for something on their mobile phones, they want to find something quickly and they want to see it in a way that works on their handheld screen. Unfortunately, not everyone...
View ArticleNative Apps, Web Apps, and Mobile Websites… Oh My!
Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a great deal of confusion among folks when it comes to native apps vs. web apps vs. mobile...
View ArticleHow Does Dex Media’s Search Engine Optimization Service Work? (Video)
Dex Media’s Search Engine Optimization Service help make your website as visible and prominent as possible on search engines like Google® search, Yahoo!® and Bing™. Increasing your visibility helps you...
View Article5 Steps to Evaluate Your Online Business Listings
Do you know where search engines are pulling your business’s information from? The most common response we get when we ask that question is, “from my website, of course!” Not so fast. If you want...
View ArticleDon’t Take Our Word for it, Take Google’s
Google recently released a video called, “How to hire an SEO.” You probably know by now that SEO stands for search engine optimization. In real people terms, that means enhancing what’s on your website...
View ArticleThe Importance of Long-Tail Keywords
The topic of SEO likely came up when you set up content on your website, or perhaps if you’ve gotten so far as blogging and heard about it there. SEO (search engine optimization) is a tactic we use to...
View ArticleDemystifying Search Engine Optimization (SEO) in 2017
Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even if you’ve mastered your business’s website,...
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